Prime Minister Minister Modi describes it as a phenomenal movement, powered by 140 crore Indians
As India celebrates a decade of its flagship cleanliness initiative, Prime Minister Narendra Modi has received a wave of congratulatory messages from global leaders and international organizations for the successful completion of 10 years of the Swachh Bharat Mission. The mission, launched on October 2, 2014, has dramatically transformed India's sanitation landscape, improving public health and environmental sustainability.

World leaders and heads of global organizations acknowledged the success of the Swachh Bharat Mission and its impact on India's development. Among the notable messages was one from Dr. Tedros Adhanom Ghebreyesus, Director-General of the World Health Organization (WHO). Dr. Tedros applauded Prime Minister Modi's leadership and the government's sustained efforts in driving the mission forward. In a message shared by MyGov on X (formerly Twitter) on Wednesday (October 2, 2024), Dr. Tedros remarked: "The Swachh Bharat Mission has made significant strides in achieving sustainable development goals, mobilizing communities for a cleaner, healthier India."

Ajay Banga, President of the World Bank, also extended his congratulations, highlighting how the mission has revolutionized India's sanitation infrastructure. "Under the visionary leadership of PM Modi, the Swachh Bharat Mission has been instrumental in improving sanitation and public health outcomes across India," Banga stated. He emphasized that the campaign marked a pivotal milestone for the country, showcasing how community-driven efforts can lead to sustainable development.

Masatsugu Asakawa, President of the Asian Development Bank (ADB), lauded Prime Minister Modi's leadership, emphasizing ADB's long-standing partnership with India on the initiative. Asakawa noted, "The Asian Development Bank is proud to have supported the Swachh Bharat Mission from its inception. The mission's impact on improving sanitation facilities and promoting environmental cleanliness is truly commendable."

Philanthropist and Microsoft Founder Bill Gates echoed these sentiments, acknowledging the mission's role in improving sanitation health across India. Gates praised the significant achievements made over the past decade, noting that "the impact of Swachh Bharat Mission on sanitation health has been amazing." He highlighted the transformative role the campaign has played in building a cleaner and healthier India.

Other influential voices also joined in celebrating the mission's success. Ratan Tata, Chairman of Tata Trusts, expressed his admiration for the campaign, stating, "I congratulate Prime Minister Modi on the 10-year milestone of Swachh Bharat. It is heartening to see how this mission has helped reshape India's sanitation landscape." Spiritual leader Sri Sri Ravi Shankar also expressed his appreciation, acknowledging that the initiative had rekindled a focus on cleanliness across the country.

Prime Minister Modi, on his part, lauded the completion of 10 years of Swachh Bharat Abhiyan and remarked that it is a phenomenal movement, powered by 140 crore Indians. Reposting a thread on X by MyGovIndia, the Prime Minister wrote: "A phenomenal movement, powered by 140 crore Indians! #10YearsOfSwachhBharat”

Contributing to India's Public Health & Sanitation Infrastructure
The Swachh Bharat Mission consists of two components: Swachh Bharat Mission (Gramin) and Swachh Bharat Mission (Urban). Over the past decade, the mission has achieved remarkable milestones, contributing significantly to India's public health, sanitation infrastructure, and environmental sustainability.

As part of the 10th-anniversary celebrations of the Swachh Bharat Mission, Prime Minister Narendra Modi participated in a cleanliness drive alongside young students in Delhi, reinforcing the importance of the initiative. During the event, the Prime Minister interacted with students, discussing the long-term benefits of cleanliness and sanitation. He emphasized how the construction of separate toilets for girls in schools under the Swachh Bharat Abhiyan has significantly reduced dropout rates and improved health outcomes. Prime Minister Modi also encouraged the students to create awareness about the harms of plastic use and advocated for waste segregation practices in their communities.

Reflecting on Mahatma Gandhi's values, the Prime Minister shared a poignant anecdote about Gandhi choosing cleanliness over freedom, underscoring how deeply the Father of the Nation valued hygiene and sanitation. He urged the children to make cleanliness a habit, not just a program, and led them in taking a pledge to keep their surroundings clean, emphasizing that cleanliness is a collective, lifelong responsibility.

One of the mission's most notable accomplishments is the improvement in health outcomes. The World Health Organization (WHO) reported a significant reduction in diarrhoea-related fatalities in India, with over 300,000 fewer deaths in 2019 compared to 2014. The enhanced sanitation infrastructure has also played a vital role in reducing other health risks, including malaria, stillbirths, and low birth weight among children.

The Swachh Bharat Mission has been instrumental in expanding access to toilets in rural areas. Over 10 million rural households now have access to toilets, benefiting approximately 50 million people across 630,000 villages. Many of these villages have been declared Open Defecation Free (ODF), significantly reducing the risk of groundwater contamination due to human waste.

The mission has also had a profound impact on the safety and well-being of women. According to a report by UNICEF, 93% of women in rural households feel safer after installing toilets in their homes, highlighting the campaign's role in improving women's safety and dignity.

Generating Economic Benefits for Households
The Swachh Bharat Mission has generated substantial economic benefits for Indian households. Families in ODF villages report annual health-related savings of approximately ₹50,000, a testament to the mission's long-term impact on public health. Furthermore, the risk of groundwater contamination has significantly decreased in ODF-designated villages, contributing to better environmental outcomes.

The campaign has also inspired partnerships between corporations, local governments, and citizens to maintain the cleanliness of India's iconic locations. Several cities and towns have been recognized as "Swachh Cities" for their exceptional efforts in maintaining sanitation and cleanliness standards.

In 2019, Prime Minister Modi received the Global Goalkeeper Award from the Bill & Melinda Gates Foundation for the Swachh Bharat Mission's success in advancing sanitation and public health goals. 

As India celebrates the 10th anniversary of the Swachh Bharat Mission, it is clear that the initiative has achieved remarkable progress in improving public health, sanitation, and environmental sustainability. The success of the Swachhata Hi Seva campaign and this year's Swachh Bharat Diwas, themed "Swabhav Swachhata, Sanskaar Swachhata," further emphasize the enduring importance of cleanliness for the nation.

With continued leadership and community participation, the Swachh Bharat Mission is poised to further build on its achievements, ensuring that India remains a cleaner, healthier, and more sustainable nation for future generations.